11/4/2023 0 Comments Graphic design typeface posterDiagonals are now allowed, and more colors (though still tame) are finally applied. It only allowed room for horizontal and vertical lines, and permitted nothing more than just primary colors to be used.Įlementarism applies the same minimalism, but with a little more room for added flair. Basically, Neo-Plasticism followed very strict rules. ElementarismĪnother one of the most evident elements of the Swiss Style, elementarism is a more liberal form of Neo-Plasticism. This makes it easy not only for audiences to see where they should be looking at first, it also allows them to piece all the information together in one seamless flow. It’s also easy to see how each piece of data relates to the next. Therefore, it probably wouldn’t come as a surprise to you that even the way information is presented is something that the Swiss Style has perfected to its core.ĭata is structured in such a way that it’s easy to see their hierarchy of importance. It’s probably quite obvious to you by now how the Swiss values order in their designs. Especially when there’s typography involved, grids are not optional, but are actually a requirement. But when it comes to Swiss design, grids are the very things that hold the design together. Gridsįor a lot of designers, grids are just guides that do not necessarily dictate where the design is going. Because it always takes advantage of white space, designs become highly readable. This is the primary reason why the Swiss Style is extremely appealing, and leaves the eye in a relaxed, almost euphoric state. The Swiss Style emphasizes the importance of white space, and the way they do it can convert any designer from being an enthusiast of putting several elements in a single design, to someone who appreciates the idea of minimalism. This is an interesting approach, as keeping things uniform also makes design less complicated than it is. The Swiss are evidently sticklers for uniformity, especially with the keen attention to the smallest of details in their designs. But when used in any application of the Swiss Style, it suddenly holds a strong purpose that you didn’t expect the first time. Somehow, a triangle standing alone is a mere triangle. One notable part of the Swiss Style is its use of geometric shapes. Hand it to those brilliant Swiss designers to make regular shapes stylish. What characterizes a design as something that follows the Swiss Style? Here are its most notable properties: Geometry ![]() It has influenced lifestyles, making it a major design revolution that has swept the globe. It’s something that does not just concern people in the design industry. The Swiss Style was a mix of inspiration from different channels – from street signs to posters, from typography to stamps. ![]() Today, it’s safe to say that it has become a design phenomenon, an inspiration for both new and experienced designers everywhere. The switch from the name Swiss Style to International Style happened around the 50’s, after more and more artists started using the approach. It was all introduced as a collection of designs from talented Swiss designers, but they emerged from different parts of the world, mostly around Russia, the Netherlands and Germany. You see, just because it’s “Swiss” does not mean it came solely from Switzerland. ![]() Some people actually call it International Style, and once you find out where the Swiss Style comes from, the alternate name makes complete sense. The Swiss Style has taken over the design world, creeping into our daily lives without warning.
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